- 25. sept. 2015
Effekten af storytelling i virksomhedens forandringsproces
Historier tænder mennesker
Vi har alle sammen en intuitiv, følelsesmæssig side og en bevidst, rationel side af vores personlighed. Alt for ofte evner ledelsen kun at involvere medarbejderne på et rationelt niveau, og det er ofte ikke nok til at få dem til at engagere sig. Det kan godt være, at medarbejderne forstår, hvad ledelsen vil have dem til at gøre, men hvis de ikke er følelsesmæssigt engageret, gør de det bare ikke helhjertet. Storytelling giver ledere en måde at inspi
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